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Managing Audience Segments

Audience Segments are set up and managed in iAPPS Analyzer. Go to Analyzer Administration > Advanced Settings > Audience Segments.

Audience Segments contain filtering information that can be applied when running Path Analysis or Scenario reports.

They are also used in iAPPS Content Manager to segment content.

Audience Segments can be usedt to limit your report to a certain set of visitors, for example, repeat visitors from a particular state. This would be useful if you suspected that part of your content was under-performing for certain sets of visitor but not for others. The Audience Segment filters can be:

• Device Type
• Browser
• Operating System
• Screen resolution
• Have Flash or Java enabled
• Visitor geography, such as continent, country, or state
• Whether a visitor is a new visitor or a repeat visitor
• Where the user was referred from or which keywords they used to reach the site
• Whether or not a user completed a Watched Event, such as downloaded a whitepaper or made a purchase

Creating or Editing Audience Segments

To create or edit an Audience Segment:

1. Right-click on an existing Audience Segment in the table and select Add Segment or Edit Segment as appropriate.
2. The four-step Audience Segment wizard will open.
3. Follow the steps to configure your segment through each step:
   • General Information
   • Visit Details
   • Referring Sites
   • Watched Events
4. When you have finished defining or editing the Audience Segment, click Save to create or save it.

A Site or Installation Administrator may need to enable the site setting EnableSegmentingAudience. before the segments will work on the website. (Content Manager > Administration > Site Functions > Developer Configurations > General Settings).

You can now use the Audience Segment to filter your reports or to customize content for Content Manager.