The Email Results provides you with a breakdown of the status of sent emails for each run. In addition, from the Email Results you can see an overlay on the exact email text showing how many recipients clicked on any links in the email. Click on an email run in the Email Results container and select Overlays.

To view email results:

1. Click on an email in the Emails screen and select Actions > View Email Results.

The Email Results container displays the following information about each run of the selected email:

Email Results

Column	Description
Run Date	Date and time the email was sent.
Sends	Number of emails sent.
Delivered	Number of sent emails that were actually delivered.
Opens	Total number of times the email was opened. This number may be more than delivered if a recipient opens the email multiple times or forwards the email.
Unique Opens	Number of unique recipients who opened it, rather than those who may have opened the email several times.
Clicks	Total number of recipients who clicked on a link in the email.
Unsubscribes	Number of contacts who unsubscribed after receiving the email.
Bounces	Number of Emails that "bounced" or could not be delivered.
Triggered Watch	Number of times recipients took a desired action (a Watched Event) as result of email.
Cost per Trigger	Return on Investment (ROI) of triggered Watched Events. (Only has data if you entered email costs)

 

2. Optionally, click the Export Email Stats or the Export Recipient Actions links to export an CSV file of these results.
3. Click "x” to return to the Manage Emails screen.
   
   

Some numbers such as the number of opens may exceed the number of emails sent. This is typically caused by a contact opening an email multiple times or forwarding to another person.

Overlays display the exact text of the email sent to recipients with an overlay for each link in the email showing the percentage of recipients who clicked it.

In addition, you can dig down into an overlay statistics to see a list of the actual visitors who clicked on that link and create a distribution list of this set of visitors.

To view an overlay for an email run:

1. Click on an email run date row in the Email Statistics container and select Overlays.
   A new browser window opens displaying the email sent with percentages of users who clicked on it overlaid on each link in the email.

2. To dig down into the statistics, click the arrow beside a statistic overlay and a menu appears.

3. Click View Contacts and a View Contacts dialog appears, listing the contacts who clicked on this link:

4. Click “Close” to close the View Contacts dialog.
5. Click Assign Contacts to Distribution List and an Assign to Distribution List dialog appears:

6. To add the users who clicked on this link to a distribution list, click the appropriate radio button to select an existing list or to create a new one.
7. Click “Save” to close the dialog. The Manage Contacts container appears with Manage Distributions Lists active.
8. Close the browser window displaying the email overlay to return to Marketier.