One measure of effectiveness can be seen in the Watched Events graph, which compares the responses that the email has produced in relation to the number of responses projected by a certain date at the email’s launch. In this way you can tell whether the email is meeting its desired targets.

Watched Events are set up in the iAPPS Analyzer module. Your iAPPS Marketier installation must include the iAPPS Analyzer module for you to be able use Watched Events to track the effectiveness of an email.

You can access the Watched Events graph page from either the:

• Marketier Control Center:  Right-click on an email in the Watched Events container and select View Watched Events.

• Emails screen: Right-click on an individual email in the Emails listing and select View Watched Events.

A Watched Events graph will appear:

To view specific activity and projections, left-click on a Watched Event from the list defined for this email at the bottom of the page.

This Watch list at the bottom of the page has additional information.

Column	Displays
Watch	Name of Watched Event.
Status	Color-coded display that displays projected results in relation to target goal.
	Green	Projected quantity more than 10% above conversion goal.
	Yellow	Projected quantity +/- 10% from conversion goal.
	Red	Projected quantity more than 10% below conversion goal.
Current Actual Qty	Displays number of responses received to date.
Target Qty	Displays quantity of responses targeted
Est Completion Qty	Quantity of responses at completion of campaign projected from current actual quantity.
Target Completion	Displays target completion date.

The Watched Events graph displays the following:

Graph Element	Displays
Y axis	Number of conversions.
X axis	Date.
Green Dot	First date on which email was sent. A green dot appears each time email is sent after being edited.
Orange Dot	If email set for multiple mailings and email is not edited between sends, indicates each time after first mailing that email is sent out. Each time an email is edited and then sent, Marketier resets the mail sent count to 0, as Marketier counts an edited email as a new email.
Aqua Line	Linear conversion; amount of conversions per day when calculating total number of conversions as occurring at a steady rate each day.
Green Line	Actual conversions. Allows you to visually see where results are tracking in relation to linear conversion rate (aqua line).
Red Line	Projection of email results from current date to end date based on historical trends.
Blue Line	Projection of email results from current date to end date based on historical ratios.
Dotted Line	Current date.

When you are finished viewing the Watched Events graph, click “Close”.

You can edit the target properties of a Watched Event from the Watch list at the bottom of the Watched Events page, including

• Target quantity (Qty)

• Target Completion

To edit the properties of a Watched Event:

1. Right-click on a Watched Event in the Watch list at the bottom of the page and select Edit Properties.
   The Target Qty and Target Completion fields become editable.
2. Change the “Target Qty” or “Target Completion” date and click the plus icon in the actions column.
   Your changes appear in the Watch list.

The Email Run History provides you with a breakdown of the status of sent emails for each run. In addition, from the Email Run History you can see an overlay on the exact email text showing how many recipients clicked on any links in the email.

To view email results:

1. Right-click on an email in the Emails screen and select View Email Results.

The Email Run History container displays the following information about each run of the selected email:

Email Run History Field	Displays
Top Line
Email name	Name of email for which results are displayed.
Status	Email status.
Total Unique Recipients	Total number of recipients who received one or more emails.
Column Headers
Run Date	Date on which iAPPS Marketier sent an email in accordance with the email schedule.
Sends	Total number of emails sent during this run.
Delivered	Number of sent emails that were actually delivered to recipients.
Opens	Total number of times the email was opened.  This can include forwards or the same recipient opening the mail several times.
Unique Opens	Total number of unique recipients who opened the email.
Clicks	Total number of recipients who clicked on a link in the email.
Unsubscribes	Total number of recipients who unsubscribed from the email after this run.
Bounces	Number of visitors who left website after viewing landing page associated with this email.
Triggered Watches	Total number of recipients who took action that triggered a Watched Event defined for this email.
Cost Per Trigger	The cost per trigger. This is derived from a calculation of: the total number of sends multiplied by estimated cost (entered in Setup step) and then divided by number of triggered events.
Icon	Gives the percentages for Opens, Clicks and Watches Triggered

2. Optionally, click the “Export to Excel” link above the container to export an Excel file of these results.
3. Click “Back” to return to the Emails container.
   
   Right-clicking while in the Email Run History container will also allow you to

• View overlays

• Edit email

Some numbers such as the number of opens may exceed the number of emails sent. This is typically caused by a contact opening an email multiple times or forwarding to another person.

Overlays display the exact text of the email sent to recipients with an overlay for each link in the email showing the percentage of recipients who clicked it.

In addition, you can dig down into an overlay statistics to see a list of the actual visitors who clicked on that link and create a distribution list of this set of visitors.

To view an overlay for an email run:

1. Right-click on an email run in the Email Run History container and select View Overlays.
   A new browser window opens displaying the exact text of the email sent with percentages of users who clicked on it overlaid on each link in the email.

2. To dig down into the statistics, click the arrow beside a statistic overlay and a menu appears.

3. Click View Contacts and a View Contacts dialog appears, listing the contacts who clicked on this link:

4. Click “Close” to close the View Contacts dialog.
5. Click Assign Contacts to Distribution List and an Assign to Distribution List dialog appears:

6. To add the users who clicked on this link to a distribution list, click the appropriate radio button to select an existing list or to create a new one.
7. Click “Save” to close the dialog. The Manage Contacts container appears with Manage Distributions Lists active.
8. Close the browser window displaying the email overlay to return to Marketier.