Chapter 5: What is SEO and why is it important?

Search Engine Optimization (SEO) is a practice used to enhance a website’s position within search results and increase its organic (unpaid) traffic.  Good SEO helps your site rank higher in results lists from search engines such as Google and Bing. iAPPS Content Manager provides you with the necessary tools to have a strong SEO presence. Below are some practical basics to help ensure your site is SEO-friendly and fully discoverable and understandable by search engines.

 

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