Audience Segments (available from the Analyzer Administration menu button) are filters to narrow the focus of Analyzer’s reports. Your iAPPS Administrator defines Audience Segments for each installation. Audience Segment criteria include browser type, operating system, visitors’ geographic, or whether a visitor is a new or a repeat visitor.

A bounce rate is the number of visitors who come to a site and then leave without viewing another page. This is also called the rate of single-page visits. The bounce rate is the ratio of the total number of visitors viewing only one page to the total number of visitors for a given time period. A website with a decreasing bounce rate is keeping more of its visitors on the site.

Many pages are built to be viewed in a sequence. A CTR is the percentage of total users that proceeded from one step in a sequence to the next. CTRs are often used as analytical measurements for online shopping, e.g., the buyer proceeds through a series of steps from adding products to a shopping cart and eventual checkout).

Content is anything the site user will see on your website or in your marketing campaigns.Generally your content should be desirable and useful so that more users will be attracted to your site and stay longer. Within iAPPS, iAPPS Content Manager creates website content, including images, flash and other multimedia, links to files (PDF or Word documents) and all types of text. iAPPS Marketier can create email campaigns. Items for sale are managed through iAPPS Commerce.

A conversion occurs when a visitor to a webpage completes the goal of that web page, which might be downloading a certain PDF, completing a registration form, or perhaps purchasing a product. The conversion rate is the ratio of the number of goals achieved to the total number of visitors in a given time period.

A direct entry page is a request for a domain page that does not originate from a search engine or another website site. The request can originate when a visitor types the URL into a browser, uses a bookmark, or clicks on a link in an email. See Entry Page and Referring Site.

An entry page (also known as a landing page) is the first page in a site that a visitor reaches. It will typically be a home page but can also be directed by a search engine, a user bookmark, or campaign to specific parts of your website.

Understanding which pages on a website are the most popular entry pages can reveal how search engines are assisting users to find your site or how your campaigns are driving visitor traffic. See Referring Site.

An exit page is the last page in a user’s domain visit. Every visit needs to come to an end. However, understanding where this occurs can be important to understanding usage patterns on your site. For example, if your site has three web pages that when viewed in sequence meet the objective of the content but page 2 has a much higher exit rate than page 1, then it is a good idea to review the content on page 2.

A keyword in iAPPS Analyzer refers to the word—or words—typed into a search engine by a potential site visitor carrying out a search. These are not usually a single word, but rather multiple words or a phrase, known as a "long-tailed" keyword. An example might be "dentist near Long Beach."

Overlays represent the percentage of clicks on each link in a given webpage. iAPPS Overlay Mode provides the ability to view a facsimile of a webpage with its analytical data embossed on top. This is also called a "heat map” and tells you what links on your page are the most attractive to visitors.

PageRank is the link-analysis algorithm used by the Google search engine. Other search engines have different algorithms for ranking pages in response to a search query. See Search Engine Optimization.

A Pageview is defined in iAPPS Analyzer as viewing everything associated with a single URL and occurs when all the files affiliated with a URL are loaded into the client’s browser.

The referring site is the web address, or uniform resource locator (URL), of the previous webpage from which a link to your website was followed. These are sometimes known as referring pages.

SEO is the manual or automated process of improving the volume and quality of traffic to a website from search engines. SEO considers how various search engine algorithms work and incorporates changes to the site's content, coding, and layout in order to improve the site's ranking and ROI. SEO activities include researching keywords, creating targeted content, building links, and making sure your content is visible to search engine indexing.

The search engine that orginates a request for a page.

Tags, formerly Index terms, are tagging that you can use programmatically to aggregate web pages or filter lists. Tags are created by administrators but can be assigned by all those with authoring permission.

Tags can be used throughout your site and the product suite for varying types of material from individual text items, images and files, or at the page level. Even users can be assigned index terms, which can also be assigned automatically or manually.

Goal thresholds are the benchmark parameters that you create to judge whether or not a goal has been met. These can include quantities such as number of site visitors, sales volume, or site downloads. A goal can have multiple thresholds; you can use Analyzer to assess your progress toward a complete goal or toward its individual thresholds.

A visit is a pageview or series of pageviews from a unique visitor within a single session. In iAPPS Analyzer, a session consists of any number of pageviews until 30 minutes of time between pageviews is reached. Theoretically, a visit could last for many days as long as a new page is viewed every 30 minutes. See Pageview.

A Watched Event is a specified client-side event in the user's browser, which may include downloading a file, filling out a form, or making a purchase.