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Introduction to iAPPS Analyzer

iAPPS Analyzer provides detailed analysis of your iAPPS website performance data, allowing you to review reports on traffic, visitors and page performance. However, it also takes web analytics beyond the delivery of static data points and puts the power to drive successful digital marketing campaigns into your hands.

Analyzers Smart Recommendations engine identifies actionable opportunities to optimize site content and reach your digital campaign goals, all while give you more accountability and control.

There are a number of core reports on visitor and pages, but that's only the beginning.

With Analyzer you can set up Campaigns with measurable goals, easily integrating them with iAPPS Marketier for seamless email marketing.

• Goals can include downloads, products sold, email opens, new customers or dozens of other possibilities by linking them to Watched Events, PPC campaigns and Marketier emails.
• Watched Events allow you to track links, products or other website user actions.
• You can also set up and control Audience Segments that personalize content for users on the website.

Analyzer’s seamless integration with the other products in the iAPPS suite allow you to create and track goal-driven marketing efforts.