Content reports provide statistics regarding the content that is being used on the web page. The tab is accessible through the Site Analytics> Asset Watches menu item. Alternatively, you can select Asset Watches in the Site Analytics screen:
The Files Downloaded report shows you downloaded files that have been designated as Watched Events.
You can go directly to iAPPS Content Manager from here. Right-click on a file name and choose Jump to File Library. This takes you to Manage Data Libraries in iAPPS Content Manager.
Although the Pageviews report provides information for all clicks, the Files Downloaded report allows the administrator to tag certain files of special interest. These then show up on a separate report, and are not lost in what might be a much larger list of statistics.
Images Served indicates the images that have been downloaded by the website visitor. This works similarly to the Files Downloaded statistics report.
You can also track the number of times videos served through iAPPS Brightcove integration have been watched.