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Inbound/Outbound Analysis

The Inbound/Outbound Analysis report is a tool for providing further insight as to how visitors are navigating within your site. For any content page that you select, the Inbound/Outbound report will display the 10 most frequent pages where the current page was accessed from, as well as the most frequent 10 pages where the user went from the selected page.

1. Go to the Inbound/Outbound screen (Site Analytics > Navigation Analysis> Inbound/Outbound).
2. Choose either Menus and Pages or Products
3. Navigate to the Page or Product you wish to analyze.
4. When you highlight the page or product, the Top 10 Clicks to and from the page will appear on the right half of the screen.
5. You can choose to export the report using email, Excel or a PDF.

This report is especially useful for product-related page hierarchies. The website designer may think that the product page information is being accessed by navigating through a hierarchy. However, if this report shows that the page is actually reached as the result of a search, then the navigational menus you think are driving visitors to your product page may or may not be not working as well as they should.

For more information on Inbound/Outbound Analysis, see See "Where (and perhaps why) are people leaving my site?"