Referring sites reports provide statistics regarding what other web pages visitors came from. Access to your site can be from an external site or from a search engine. You can filter the reports by paid and unpaid sources.
For some reports, you can segment between paid and organic (unpaid) searches. A sample Referring Sites report shows a search filtered by Paid and Non-Paid Source.
The Referring Sites report shows the traffic being driven to your site by other websites. Any sudden increase in activity could show that one or more external websites are driving visitors to your site.
For a more complete list of links pointing back to your site, use the Google search phrase “link: yoursite.com”. The result will be a complete set of backward-pointing links. In order to boost your search rankings, this number should continue to increase.
The Search Referrers report is a specialized subset of the Referring Sites report. iAPPS Analyzer maintains a configurable table of search engine domain names. When one of these domains is present as a referrer, iAPPS Analyzer treats it as a special case. The Search Referrers report allows you to drill down and analyze how certain key words are connecting to site pages. This report will display information related to the popularity of different search engines and the kinds of search terms that are being used. This report can be a valuable tool for understanding how the effects of search engine page rank optimization and keywords affect access to your site.
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iAPPS is a product of Bridgeline Digital
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