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Visitor Reports

Visitors reports provide statistics about who is visiting your website.

Visitors

Visitors indicates how many visitors are return, new or repeat. Repeat visitors are defined as those with multiple sessions in the reporting period. Returning visitors had a session in a previous reporting period.

In some cases, a high number of returning visitors is a positive statistic. For example, a high number of returning visitors could be a positive statistic for an internal website that provides regular company updates, since repeat visits may indicate that employees are reading the updates provided.

Direct Entry Pages

Direct Entry Pages indicate when a page request originates without a referrer page. This means that the visitor accessed the page by typing the page address into the browser address field, used a bookmark, or clicked on an emailed link. This report helps you understand how well your marketing is working in channels that are not web based.

If you are using iAPPS Marketier, you can see report data on clicks that are originating from your email campaigns. See the iAPPS Marketier User Guide for more information.

Loyalty

Loyalty shows your visitor traffic grouped by number of visits per unique visitor. The columns in the report table are:

• “Number of Visits:” the number of visits to the site.
• “Visits:” the total number of visitors who visited the number of times given in column (a).
• “% of Total:” percentage of visitors to site represented by an entry in column (a)
• “Average Time on Site:” the average duration of a visit to site for the visitors in column (a)

This report is useful if you are trying to understand how often visitors return to your site.

Region

Region indicates where the visitor session initiated. You might use this if there was a sudden increase in visitors from a single country. Further research could help you understand what pages were driving the increased access. For example, if you are seeing a large increase in traffic from a specific country, you may want to translate content into the language of that country.

Operating Systems

Operating Systems indicates the operating system running on the visitor’s desktop. The visitor's operating system could be useful to the administrator of a website advertising new software. If there are a lot of visitors running Linux, and the software runs only on Windows, this might indicate that additional sales could be made by developing a Linux version.

Browsers

Browsers indicates the browser that is running on the visitor’s desktop. Often, the browser type can dictate what features can be supported for a particular website. An administrator who is interested in incorporating new Internet Explorer features would want to ensure that most of the visitors to that site were not using Firefox.

JavaScript Enabled

JavaScript Enabled indicates whether JavaScript is enabled in the visitor’s browser. If your site relies on JavaScript, it’s helpful to know if visitors have this feature enabled. Generally however, very few users or browsers do not have JavaScript, so you really don't need to worry much about this. For example, if you are using JavaScript to activate pop-up windows asking users to download a document, you need to know if a large part of your visitors do not use it.

Flash Capable

Flash Capable indicates if Adobe Flash will run on a visitor’s system, and, if yes, what version is on their system. However, due to the increasing number of devices or browsers which cannot handle Flash, you should avoid its use if possible. your site doesn't include Flash, so you can ignore this section.

Monitor Resolution

Monitor Resolution indicates the resolution (the number of pixels per inch) of the monitor that the visitor is using while displaying web page information. If your site relies on a wide screen, it's helpful to know what percentages of visitors are accessing the site with smaller or older monitors so you can adjust your content accordingly. The higher the resolution, the sharper (but smaller) a picture will appear. Resolution and screen size are different, however. A number of new smart phones often have screens with higher resolutions than many laptop or desktop monitors. Pictures that are very large in size or with a high resolution can be slow to load, but those with too low a resolution will not look their best when expanded to be seen on a very high resolution monitor. Most of your pictures will resize when put on the site, but you should keep this in mind when preparing images for the site.

Mobile

The Mobile Report gives you information on the number of visitors using the site via a mobile device, including which mobile operating systems are the most common. It includes common statistics such as ATOS (Average Time on Site), the percentage of mobile visitors who are new, and Bounce Rate.