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Managing Audience Segments and Screen Resolutions

Audience Segments are special filters created in iAPPS Analyzer that divide website users into groups based on behavior or device usage. They are also used to narrow the focus of the Analyzer reports.

Audience Segments are set up in iAPPS Analyzer, but you can use them in Content Manager to alter page content to display different information to different audiences, such as new visitors or Commerce customers.

You can also display different information to users using different devices or screen resolutions. For example, you might have a large picture that displays to users on a laptop or desktop computer, but is resized or eliminated for a visitor viewing the page on a mobile phone.

Visitors to the site see the default content, unless they fall into one of the segments, then the information is pulled from the server to deliver the appropriate segment. If website users fall into multiple segments, they will see the one that is ranked higher in Analyzer.

Several device sizes (phone, tablet and laptop) will appear in Site Editor by default. Administrators can edit the device details or add new ones.