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Adding/Editing Email Overview

The process of adding / editing an email involves the following major steps:

Email Step

Description

Defining

Specifying basic details about email including email group, template, subject line, and sender information.

Creating & Designing

Creating message content.

Identifying Recipients

Specifying recipients from Contact Lists.

Previewing Email

Viewing email appearance and sending test email.

Scheduling Email Choosing time and date of send, recurrence options, and choosing a workflow, if applicable.

Review and Publish Email

Double-checking email details, appearance and recipients. Submitting email into workflow or publishing.

Specifying Responses

Remember to specify how to follow up with email recipients.  The Response Wizard is separate from the Email Builder and can be accessed under Emails > AutoResponders.

Prerequisites

As a number of the steps to create an email require use of other iAPPS Marketier resources, the following table includes a roadmap of steps that you may wish to perform prior to adding or editing an email:

Prerequisite

Description

Watched Events

If using the iAPPS Analyzer module and you want to base an email on a Watched Event:

  • Determine whether an appropriate Event exists.
  • Create new Watched Event, if necessary.

In Analyzer: Watched Events > Watched Events

Contacts

If using a contact distribution list to send campaign to recipients:

  • Determine whether an existing contact list fits the audience of this email
  • Update or Create a Contact Listt, if necessary

In Marketier: Contacts > Contact Lists

Workflow

If using a workflow for your email campaigns:

  • Determine workflow for this email
  • Determine whether existing workflow matches what’s required for this email
  • Create new workflow, if necessary

In Marketier: Administration> Workflows

Email group

Determine in which email group this email belongs, then:

  • Create new email group, if necessary or
  • Select existing email group in which to add this one

In Marketier: Emails > Manage Emails

 

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