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Managing Marketier Email Campaigns

iAPPS Marketier allows you to create, manage, and assess email campaigns.

Email campaigns provide a method for you to drive traffic to your website to achieve some predetermined goal such as getting prospects to download a white paper or to make a purchase.

An email campaign consists of:

• An email message encouraging an action that you want recipients to take, usually facilitated by a link to your website

• A list of recipients

• A schedule of occurrences for when the email message is sent to recipients or a list of triggers to send responses once email recipients take certain actions in response to the email.

Managing emails includes:

• Adding/Editing Emails and Responses
• Assessing Email Success
• Viewing/Editing Landing Pages
• Archiving

While you are planning your email campaign, make sure that your email complies with the standards of the CAN-SPAM act for email marketing. The Federal Trade Commission (FTC) has strict rules regarding commercial email and what qualifies as spam. The CAN-SPAM Act established requirements for commercial messages, such as giving recipients the right to have you stop emailing them, and spells out tough penalties and fines for violations.  Most of the regulations are simple rules that Marketier can help you comply with, such as ensuring that you provide an unsubscribe link. See the FTC website at  http://business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business. For more information on other issues with spam avoidance, see the FAQs. 

Emails and Responses are managed in a similar manner for editing, linking to Landing Pages, and assessing their success. However, responses are not sent out ta specific distribution list, but rather are sent out automatically in response to user actions on the site, such as making a purchase.See "Managing Responses"