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Manage Emails

All Emails for iAPPS Marketier are divided into Groups. Email Groups allow you to categorize related emails into groups, such as a certain time period, geographies, seasonal items, etc.

Manage Emails has an overview of all current Email Groups and the specific emails associated with them.

The Manage Emails screen appears, displaying a list of email groups and the number of emails associated with the group.

Email Groups

You cannot create an email outside of an email group. All emails must fall under an email group.

To view a list of emails associated with a group, click on the email group name in the left pane.

From the Emails screen you can work with email groups or individual emails. On the left, you have the following options for the Email Groups:

Email Group
Menu Options


Description

Add New Group

Create a new email group.

Edit Group

Change the name of an existing group.

Delete Group

Delete an empty group with no emails within it. (If you try to delete a group with associated emails, it will fail. First move the emails to another group and then delete the email group.)

Email List

A list of the emails associated with each group displays in the right pane once the group name is highlighted.

Email Information

Column

Description

Email or Group Name

Name of the email.

Subject Line Email Subject Line

Email Status

Displays email status including dates of email’s last run, start date and creation date.

  • Draft – Email has not run.
  • Active – Email has been published and at least one more run is scheduled to execute.
  • Running – Email has been published and will be sent to recipients as scheduled.

Created or Last Run Date

Displays date and time that Marketier last sent this email to recipients or was created.

Contacts

Number of contacts to whom the email was actually delivered.

Opens

Total number of times the email was opened. This number may be more than delivered if a recipient opens the email multiple times or forwards the email.

Clicks

Total number of recipients who clicked on a link in the email.

 

Viewing Email Results

Click More Info to display more detailed statistics about sent emails.Results will display for each run date associated with the email.

Email Results

Column

Description

Run Date

Date and time the email was sent.

Sends Number of emails sent.

Delivered

Number of sent emails that were actually delivered.

Opens

Total number of times the email was opened. This number may be more than delivered if a recipient opens the email multiple times or forwards the email.

Unique Opens

Number of unique recipients who opened it, rather than those who may have opened the email several times.

Clicks

Total number of recipients who clicked on a link in the email.

Unsubscribes Number of contacts who unsubscribed after receiving the email.
Bounces Number of Emails that "bounced" or could not be delivered.
Triggered Watch  

Number of times recipients took a desired action (a Watched Event) as result of email.

Cost per Trigger  

Return on Investment (ROI) of triggered Watched Events. (Only has data if you entered email costs)

Exporting Recipient Actions and Email Results

If you want you can also export the results as a CSV file for use in Excel or another spreadsheet by clicking the Export link.

You can create a CSV file detailing visitor statistics for actions on an email such as opens, clicks and unsubscribes using the Export Recipient Actions option.

To export a recipient actions file:

  1. Click on an email with a status of “Sent” in the Manage Emails screen and select Actions > View Email Results.
  2. In the Email Results popup, click Export Recipient Actions.
    A dialog appears with options for what properties/fields that you want to export:

 

  1. Email Address, Opens, Clicks, Unsubscribes, Bounces and Triggered Watches are checked by default. 
  2. Check the box next to any additional fields you wish to export, such as First or Last Name.
  3. Click the Export Button to open a dialog that will prompt you to open or save the CSV file.
  4. Click the appropriate radio button to either open or save the Recipient Actions report and then click OK.


The Recipient Actions .csv file appears in a spreadsheet.

Other Email Action Options

Highlight an email name and click Edit to view or make changes to an email with the Email Builder. Full details on creating and editing emails are in the Wizard sections.

You can also view emails by status or see other actions such as viewing landing pages associated with the emails or copy or move the email.

Email Actions

Email Actions

Description

View Email Results

View email run history. This is the same information you see when clicking on "More info" in the main list.

Duplicate Email

Create a copy of the email within the selected group, based on the existing one.

View Landing Pages

View the landing pages to which a link in email brings recipients.

Move Email to Another Group

Moves email from current group to the selected one.

Delete Email

Delete the Email

Cancel Send

Cancel the current email schedule

 

See more information on Viewing Landing pages.

 

 

 

iAPPS is a product of Bridgeline Digital

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