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User Scenarios

A common scenario (sometimes called a funnel) is understanding about what visitors do for a specific path of website content. A specific path is one where we know exactly what steps a user needs to take to go from A to B.

An example might be a shopping cart checkout process where the visitor proceeds from shopping, to checkout, to account setup, to credit card verification and purchase authorization, and finally to a printed invoice. You can use the Scenario Analysis container to display the “drop off rate” between the steps of the scenario path.

To create a scenario:
  1. Select Site Analytics > Navigation > User Scenarios from the toolbar:
  2. This opens the Scenario Analysis container.
  3. To create a new scenario, click the Add New Scenario tab. Alternatively, from the Scenarios tab, you can right-click an existing scenario and select Add New Scenario:

  1. This opens the “Scenario Details” form on the left-hand side of the Scenario Analysis container. Create your scenario details as follows:
    1. Enter a name for your scenario in the “Scenario Name” field.
    2. Set permissions for viewing your scenario with the radio buttons. Select “Me” if you want your scenario if only you should be able to run it or “Everyone” if you want all users to be able to run it.
    3. Select an Audience Segment with the check boxes.

You need to be an Administrator to create Audience Segments. See "Managing Audience Segments ".

  1. When you have set your scenario details, click the “Add New” link:

  1. This opens the “Step 1” of the scenario path. Select the type of step you want to create from the following values:

     

ClosedTo Create a PageView Scenario
  1. Select Pageview to enter the individual pages in the scenario path you want to observe.
  2. Selecting Pageview opens the content browser.
  3. Add the page that you want to be first in the path by selecting it from the drop-down menu of the “Page” field. For example, to set the page Acme> CommerceProductType> Product Type> Product Detail as the first page in the path scenario, select it from the drop-down menu:

  1. Do NOT click Save, as this will end the scenario
  2. When you have selected the first page, click the “Add New” link again. This will create a “Step 2” in your scenario.
  3. Continue adding pages until you have created the full path for your scenario,
  4. Click Save to finish.

 

ClosedCreating a Page Group Scenario

Alternatively, you can create a group of pages for your scenario path. If you are not concerned about the order of pages being viewed, a page group saves you significant work over a page-by-page scenario path.

To create the group:

  1. Click Add New to add an additional Step.
  2. Select the Page Group option to create a group.
  3. This will open the content browser with checkboxes next to all individual files.
  4. Check the boxes next to all the files that you want to add to your group.
  5. When you have selected all the files that you want in your scenario path, click Save.

 

ClosedCreating a Product Scenario

You may also want to create a scenario for a product.

  1. Click Add New to add an additional Step.
  2. Select Product from the radio buttons.
  3. This will open the Select A Product pop-up.
  4. Type all or part of a product name into the Keyword filter or choose a product type from the drop-down and click Search.
  5. A list of possible matches will appear in the container.
  6. Right-click the desired product and choose Select Product.
  7. The product name will appear in the Scenario screen.
  8. Either click Add New to add an additional step or Save to Finish.

Note: You cannot add new products from the Scenario Analysis container. To add new products, use the Store Manager menu in iAPPS Commerce.

 

ClosedCreating a Watched Event Scenario

You can also choose a Watched Event (such as made a purchase) as a step in your scenario.

  1. Click Add New to add an additional Step.
  2. Choose the Watch radio button as your option for the Step.
  3. Choose a Watch from the drop-down list.
  4. Either click Add New to add an additional step or Save to Finish.

Running your Scenario

  1. Once you have created your scenario, you can run the analysis of it by right-clicking the name of the scenario in the Scenario tab and selecting Run Scenario.
  2. If you want to limit the results to a certain time period, Change the reporting period before running the scenario.
  3. The results appear in the right-half of the screen. iAPPS Analyzer creates two analyses for your scenario:

 

 

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