1. Enter a name for your goal in the “Goal Name” field. For example, if your goal is to increase attendance at your next company seminar, you can enter that in the “Goal Name” field:

Note: Goals persist across software releases, so use a goal-naming convention that will align with your long-term business plan.

2. Select a goal type from the pull-down menu under the “Desired Goal” field. Click the Arrows to expand your options. You can create six types of goals:
   • Downloads: Files on your site you want visitors to find
   • Forms: Forms you want visitors to complete
   • Impressions: Page views
   • Purchases: Product-oriented goals
   • Visitors: Site visitors
   • Watched Events: Custom client-side actions. You (or your administrator) create Watched Events.

For example, choose Goal Type > Purchases > #-Individual Product to track registrations for your seminar by number of registrants.

Once you have selected a goal type, the “Select Object” button becomes active and the button text updates to “Select a Product.” Clicking the “Select a Product” button brings you to the “Search and Add Products” pop-up. Type the product name, such as ‘seminar’ in the Search field to find the product name and click the Add button. This will fill in the product name:

Note: You cannot add new products from Analyzer. To add new products, use the Store Manager menu in iAPPS Commerce.

3. Set the goal threshold in the “Threshold/Goal” fields in the right-hand column of the Define a Goal container.
   1. Choose a relational operator from the first field (“Greater Than,” “Between,” “Less Than”) and a quantity for the next field. For example, if your goal is to have 250 or more attendees at your company seminar, choose ‘Greater Than’ for the “Threshold” field and enter ‘250’ in the “Goal” field.
   2. 
   3. Set the timeframe for the goal with the “Duration to Complete” field. You can complete the “Duration to Complete” field in one of three ways:
      • Set a fixed time period (for example, six months)
      • Check at recurring time intervals (daily, weekly, monthly, or yearly)
      • Choose a completion date from the calendar, either by typing or selecting from the pop-up calendar:

When you have completed Step 1, click Continue or Cancel to start over.

Next, the wizard jumps to Step 2: Set Benchmark Parameters. In this step you will create specific benchmarks for conversion metrics. The benchmark parameters are taken from web marketing industry standards. Some of these parameters are given in the following table.

Benchmark Parameter Name	Used with Goal Types:	Explanation
Top Entry Pages do not lead to goal_type within 5 clicks	All	Industry research shows that users generally do not complete an action that requires more than 5 clicks. If your goal requires more than 5 clicks for conversion, you should update your content and navigation.
Dowload page vs. Download Page views	Downloads	The percentage of users who arrive at a page that contains a link to a downloadable file and complete the file download.
Page Views per Visit	Impressions	The number of pages a visitor views in a single visit to your website.
Page Views of Category Page & Category Product Pages vs. Total Page Views	Purchase	Percentage of visitors who view a specific category of products or product pages.
Add to Cart of all Products vs. All Product Page Views	Purchase	Percentage of visitors who add a product to their shopping cart after viewing a product page.
Form Submission vs. Form Page Views	Forms	The percentage of users who arrive at a form and fill out and submit the form.

1. Use the “Goal Value” field to set numerical values for conversion thresholds. For example, if your goal is to sell a certain number of a particular product, you will need a conversion rate that supports sales of that product. If you want 75% of visitors who view the product page to add it to their shopping cart, enter 75 in the “Goal Value” column:

2. When you have completed Step 2, click Continue .

Next, the wizard jumps to Step 3: Define Campaigns.

Select an existing campaign for this Goal to be attached to. Alternatively, you may instead want to create a new campaign for this goal by clicking the Save and Create a New Campaign button instead.

You do not have to make any campaign selections or create a campaign now. However only Search and Direct Traffic reports will be viewable for this goal until a campaign is selected.

Click Save to save your completed goal.

To learn how to set up campaigns, see Managing Campaigns.