iAPPS Analyzer FAQs

You control what is included in your analytic reports. iAPPS Analyzer allows you to view your web traffic through various filters, some of which are built-in, and some of which you create with Watched Events and Audience Segments. You will want to exclude some forms of traffic from your reports, for example, traffic from you own website developers using the built-in IP filtering feature, as well as testers or traffic generated by search engine crawlers like Googlebot. iAPPS Analyzer also has built-in bot and crawler filtering to eliminate such automated traffic. With that, and depending on how you are filtering data or IPs, your total number of visitors may appear differently than in other analytics software.

 

You can use the Administration > Export Setup menu item in to create an export of any report to which you have access. Since these reports are generated independently you cannot consolidate them with Export Setup; however if you choose Excel as the report format you can easily consolidate the reports with Excel.

 

You can create a scenario from many different areas of interest by using pieces from multiple menus. For example, you might want to find out how many of your new visitors are actually buying a product. You can set up a scenario to answer this question.

First, you need to set up an Audience Segment for new visitors to your website. In iAPPS Analyzer Control Center, select Administration > Audience Segments.

1. Right-click on an existing segment and select Add Segment.
2. To create an Audience Segment that consists of first-time visitors to your site, click the radio button next to “New Visitor.” If you want to narrow the segment down further you can choose only a few geographies, operating systems, browser types, etc. Choose “All” if you don’t want to filter by any criterion except new visitors.
3. You can change the parameters for who is considered a new visitor by changing the value of “# of days since last visited” in the lower right. Choose a name and description for your Audience Segment such as “New Visitors” and click “Save.”
4. See "Managing Audience Segments " for details on setting up Audience Segments.

Remember that only Administrators can create new Audience Segments.

5. Now go to Reporting > Navigation > Scenarios.
6. In the Scenario Analysis container, choose the New Scenario tab. 
7. Choose a name for your scenario, such as New Visitor Purchase.
8. Choose the Audience Segment you just created by clicking the checkbox next to it. When you have finished, click Add New.
9. The left-hand column will then display Radio buttons for what you want to track in your scenario. Select the appropriate radio button and click Save to continue.
   • Here you could choose a watch such as “Made a Purchase.” If you want more detail, you can select a product (which brings up the search & choose a product popup).
   • You can even choose “Pageview.” and drill down into the navigation menu until you find the order confirmation page for your site.
10. Now click on the scenario name to select the scenario and click "Run".
11. In the right-hand column, Analyzer will now display the navigation path of new visitors through the order process and give you information about the number of views, drop percentages and similar data about new visitors, including whether any made a purchase or not.

 

Go to Site Analytics > Asset Watches > Content. This will allow you to view Files downloaded, images served and video views.

 

If you are not receiving reports on certain types of files, contact your developer to ensure that files types such as PDFs, DOCs or MP3s are in the iAPPS file handler to be tracked.