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iAPPS Marketier

iAPPS Marketier allows you to create, manage, and assess email campaigns.

Email campaigns provide a method for you to drive traffic to your website to achieve some predetermined goal such as getting prospects to download a white paper or to make a purchase.

An email campaign consists of:

• An email message encouraging an action that you want recipients to take, usually facilitated by a link to your website

• A list of recipients

• A schedule of occurrences for when the email message is sent to recipients or a list of triggers to send responses once email recipients take certain actions in response to the email.

Using iAPPS Marketier in conjunction with iAPPS Analyzer provides you with methods of assessing the effectiveness of an email campaign, such as creating Watched Events that track activity on your website. Thus, if you run a campaign to get prospects to download a white paper, a Download White Paper Watched Event tracks how many of the recipients of the email took that action.

Marketier also integrates with tags(index terms) created in iAPPS Content Manager.  Content items, images and files for emails and even users can be tagged, and the Tags used throughout your site and marketing efforts.  Even website users can have Tags, which can also be assigned automatically or manually. Their exact uses will vary depending on your specific site setup, but index terms allow website creators to group, filter, and collect information.  So for example, a retail site could have an index term assigned to buyers of certain products. They might then run a Marketier email campaign with information on similar products.